Innovations in everyday products are rarely breaking news.
Doubtful if you’ll ever see a CNN alert on your smartphone declaring, “Russia releases new comb technology featuring six extra teeth to detangle hair even faster.”
But every news organization should be blasting out headlines about the greatest thing to happen to beach towels since Annette Funicello and Frankie Avalon.
Say olá to Portuguese import, Vertty, maker of one of the coolest towels we’ve ever seen. The towels just launched in the U.S. this month, so you can be the first to sport one at the pool or beach this summer.
Featuring an unusual zig-zag design, the towels are available in nine vibrant colors (create your own gay rainbow!) and they’re 30% lighter weight and faster drying than regular towels thanks to a blend of 90% cotton and 10% polyester.
What we like most, however, is the waterproof pocket that keeps your smartphone handy, but safe from water, sand and humidity.
Because you never know when there’ll be a hunky guy just begging to have his photo secretly snapped.
Vertty Towels, $89.90