Put Some Gay In Your Day, Dallas!

Let Them See Beefcake!

The big publishing news this week may be surrounding Howard Stern’s upcoming third book (which we’ve already pre-ordered, BTW), but a new gay book came out this week that caught our attention, too.

Buying Gay: How Physique Entrepreneurs Sparked a Movement delves into a secret gay world of the 1950s and 1960s. Marketed as “physique magazines,” a new type of publication began appearing with half-naked dudes showing off their ripped bodies. It wasn’t long before they became part of gay culture and advertisers took note, marketing directly to these consumers in obvious and not-so-obvious ways.

The book’s author, David K. Johnson, demonstrates the power of the gay dollar in contributing to gay rights down the road. All thanks to some really buff guys in shorts. (Don’t worry, the book features many of those images.)

It was definitely the dark ages for finding gay male porn (not entirely unlike what happened to us when Tumblr found “morals”), but these magazines led the way to court rulings allowing full frontal male nudity and open homoeroticism.

Of course, as much as we love focusing on a nice peen, the bigger point is the power of the LGBT community always finding a way to come together.

Buying Gay: How Physique Entrepreneurs Sparked a Movement
$28.88 (Kindle); $30.40 (Hardcover)
Out now

Editorial photo credit: shutterstock.com